WTM Latin America
August 10 - August 13
Resilience Council Sessions at WTM Latin America
Count Every Second Until The Event.
10 – 12 August 2021
The Resilience Council has developed a series of informative sessions in 3 tracks for the WTM Latin America
TRACK 1 – TRENDS
DESTINATIONS LEADING RECOVERY – testimonials from the men and women who have brought their countries to the forefront of the recovery through selected strategies. (1 hour – 4 segments x 20 minutes)
EGYPT -The Egyptian government has taken a creative approach to recovery and combining it with resilience, they are developing new attractions, new cities and new villages. They have selected 28 ancient cities and right next each city they are building a new city of the same name. Along with new city development they are re-invigorating 1500 villages, the scope of work is astounding. Not to stop there, the country is identifying ancient activities and re-enacting them, similar to the Parade of the Mummies launched in January 2021, where they actually re-created the ancient instruments, sang in hieroglyphics and paraded 22 recently discovered mummies in much pomp and circumstance. Also, brought to life is the Holy Family Trail tracing the footsteps of Mary, Josef and Jesus over the 3-year period they lived in the country. The vice minister will share complementary cultural heritage plans with nearby countries. Since June 2020 the country opened to tourism and has not shut down making them a leader in destination recovery.
Speaker: Madame Ghada Shalaby, Vice Minister Tourism, Ministry of Tourism and Antiquities – Arab Republic of Egypt
GREECE – Starting in January 2021 Minister Theoharis began advocating at the European level for a digital passport to
allow free travel within the European Union. On July 1 it has gone into practice. The Greek government has utilized technology and predictive data analytics to ensure a safe return to travel, while vaccinating and maintaining WHO standards. The country is be lauded globally for its leadership in recovery.
Speaker: H.E. Haris Theoharis, Minister Tourism, Greece
PORTUGAL – The Secretary of State for Portugal has taken a fiscal approach to recovery. $7B (6B Euros) has been allocated to the industry, supporting businesses and making tourism better for everyone. The programs Reactivate Tourism and the Sustainability Plan work in tandem across the country’s industry through to recovery expected in 2023. Emergence from the pandemic is being coupled with sustainability as Portugal has taken the lead amongst European countries as a truly sustainable destination. The Minister will share how the government is helping SMEs recover but what is expected in return. Funds will assist in transitioning from recovery through to sustainable practices across the sector including partnerships with other ministries. Becoming a force for good for everyone, businesses and consumers while ensuring how necessary actions are communicated and balanced. The Secretary will discuss the plan’s pillars, training requirements, a fascinating global dashboard to track progress and where challenges still lie. The constant need to merge the need to generate business with needs to stimulate the image of a safe and secure destination.
Speaker: H.E. Rita Marques, Secretary of State, Travel, Portugal
JAMAICA – Safety and security is the priority of Minister Bartlett. He has identified the critical elements to ensure
visitors to his country are confident that when they get to Jamaica, they are embraced by his program, Jamaica Cares. A
ground-breaking collection of actions implemented by the country that delivers extraordinary value for travellers there.
The Minister will explain what programs and policies have been put in place, not just for the travellers but also to
minimize pressure on the local health care systems in case of a natural disaster or civil unrest.
Speaker: H.E. Edmund Bartlett, Minister Tourism, Jamaica
Interviewer: Peter Greenberg, PBS/CBS News
TRACK 2 – TECHNOLOGY 3 compelling sessions x 20 minutes
This session will highlight key roles different technologies are taking to move ahead and ensure on-going resilience for
destinations and travel suppliers.
Speaker: Dan Richards, CEO, Global Rescue
Interviewer: Michael Goldsmith, President, Magellan Marketing
Speaker: Carlos Cendra, CMO, Mabrian Technologies
Speaker: Stephanie Boyle, Global Head, Communications, Skyscanner LTD
Interviewer: Professor Lloyd WALLER, Executive Director, Global Tourism Resilience and Crisis Management Centre, Jamaica
TRACK 3 -WOMEN IN TRAVEL (3 parts 20 minutes each)
COMMUNICATING – Recovery is reliant upon correct messaging. We will present 3 women brilliant in their
methodologies to get the right words in the right context to achieve the difficult task of gaining trust. 20-minute
interviews will provide important insights in communication from different angles.
Speaker: Rachel O’Reilly, Director of Communications, KUONI
Speaker: Leah Chandler, CMO, Discover Puerto Rico
Speaker: Debbie Flynn, Managing Partner, Global Travel Practice, FINN Partners
Moderator: Elisa Spampinato, CEO/Founder, Traveller Storyteller
ADVOCATING – “To publicly recommend or support.” Women with a voice who choose a cause and make it
their mission to educate others. These women have a voice to listen to and they support women in the process.
The conversation will be 20 minutes of how these women are able to advocate so successfully and whatsome of
those successes are.
Speaker: Gloria Guevara, Special Advisor, Minister of Tourism, Saudi Arabia
Speaker: Liz Ortiguera, CEO, Pacific Asia Travel Association (PATA)
Moderator: Bettina Garibaldi, Senior Vice President, Managing Director, Travel, Hospitality & Economic Development, Ketcham
IMPLEMENTING – You can have a thousand good ideas but if you can’t implement, they mean nothing. These women
have a proven track record of implementation from a micro to macro level. They will explain how to get good ideas off
Speaker: Helena Bononi, Vice-President Membership and Commercial, WTTC
Speaker: Jill Sinclair, CEO, Global Health Associates, London
Moderator: Dr. Marianna Aldrigui, Associate Professor, School of Arts, Sciences and
Humanities, University of Sao Paulo