Resilience Council Activities
The Resilience Council is excited to share our list of projects, current and ongoing. It is through these types of projects we are demonstrating our goal to provide a platform for public private sector interaction towards long term resiliency.
The GTRCMC in Jamaica was created by Minister Bartlett of Jamaica in response to the urgent need he bore witness to during the 2016 Resilience Council Summit. Launched as the International Travel Crisis Management Summit, now the Resilience Council, the agenda highlighted the inability of the travel and tourism to rebound rapidly and effectively from crises. Speakers detailed the lack of crisis management planning and the need to share ideas to improve preparedness and resilience. In 2017, Minister Bartlett opened the first Centre in Jamaica in conjunction with the University of the West Indies. In 2019, the second Centre was opened in Kenya in conjunction with Kenyatta University. The Resilience Council supports the activities of the Centres through knowledge sharing, networking, data exchange, global media coverage and marketing.
CARES Program (February 2020-2023)
The Global Travel and Tourism Resilience Council, a platform for public/private collaboration and Global Rescue, the world’s leading integrated travel risk and crisis management service provider, have created a unique travel risk and crisis management program that can also include travel medical insurance too that protects the traveller, the destination’s inhabitants, and the host nation.
By making the program mandatory for all visitors, participation costs are minimized, and traveller confidence is increased through the knowledge that all visitors to the destination have the same required protections and services.
Travellers know that if an emergency occurs, they have services and protections in place. Destination residents gain peace-of-mind that additional medical support infrastructure can offset impact on their local health care system. Destination economies receive a boost as local jobs are created to support the program and local tourism businesses benefit as traveller confidence increases and inbound numbers increase. Destinations that have implemented the program will have the advantage of established benchmarks gauging tourism resilience strength compared to competing destinations that do not institute visitor protection programs.
If a COVID-19 or other emergency medical situation arises, government officials have partnered with Global Rescue, the world’s only integrated travel risk and crisis response provider, to immediately address the situation. The project will be replicated in other destinations as an ongoing Resilience Council initiative.
Evora Forum (September 16-17, 2021)
This collaboration between the Portuguese Board of Tourism and Eventiz, a French media company, is to establish a “mini Davos” for the travel and tourism sector. The concept is to identify issues and then, through discussion, develop practices that attendees can sign up to and implement throughout the following year. The Resilience Council worked with the parties to develop the agenda, identify global leaders who can speak and moderators who can ensure tangible actions at the end of the event. The theme is sustainability; topics cover the environment, climate change, shared economy, economics of the industry, historic and cultural product development, share of wallet, indigenous populations, NGO collaboration and public private partnership development.
The Council also delivers marketing, PR, organization of activities, committees etc. and delivers sponsorship opportunities. Attendance is free so sponsorship is required to complement the funding offered by the Portuguese government. 100+ speakers participate with both online and offline attendees, all are C-level decision makers. We have envisioned the event to be annual, with 2021 as the inaugural year.
In Depth Country Summits
In the past two years, the Council has held country-specific summits at the request of governments such as Jordan, Nepal and South Africa. Due to Covid-19 these activities have been curtailed but an event in Ras al Khaimah is scheduled for 2022.
The Council relishes these opportunities to do a deep dive into the travel sector of specific countries. Depending on the needs of the country the Council focuses internally or looks to develop the country’s brand externally, or sometimes both. Themes explored include:
Internal: share of wallet, trade association effectiveness, product development, historic and cultural representation, local inclusion, environmental focus, economic opportunity, training, entrepreneurship, growth, GDP contribution, government support, NGO interaction and communications.
External: Which markets are most profitable; which sectors need bolstering; what messaging is successful; which medium should be focused on; new markets to address; profitability; bi-lateral agreements.
Virtual Industry Leadership Activities
January – The year began with the Resilience Council helping to launch USAID PROJECT TURIZAM LAUNCH in the Balkans which is a 5 year project to rebuild and re-envision the destination of Bosnia Herzegovina. Lee Hayhurst, Executive Editor of Travolution moderated a session held during the project launch webinar(Jan 25 – 26) on which technology is needed for the travel trade in country to adopt as they move forward. Throughout the year, RC will continue to support the Project through media and B2B market access for businesses in the country.
February – GTRCMC (Caribbean/US and Global)– The Resilience Council worked with the Centre to create an important thought leadership webinar around vaccines and necessary actions countries must take as they begin to reopen to travel.
March – The ITB was held virtually between March 9-12 this year. As per last year, the Resilience Council provided important thought leadership content for the world’s largest travel event. The RC created and facilitated content for 5 sessions which are available via the ITB’s On Demand platform until the end of May. [please add the link here]
May – Travel Industry Thought Leadership: The Resilience Council provides content for the Arabian Travel Marketplace on the 16-19th of May. Ushering our partners on Travolution and PATA all three sessions are keynote and held in person. RC utilizes these sessions to focus on the connection between travel and health, technology leading the industry recovery and lessons learned from eat to west.
August – WTM Latin America (Sao Paulo, Aug 10-12) has invited the RC to provide content for this year’s event around sustainable travel and cultural tourism. By working with WTM Latin America we are able to ensure our global perspective stays balanced and allows our partners to have exposure on every continent.
September – Project Sustainability – The A World for Travel, Evora Forum is an annual initiative being launched in partnership with French media giant, Eventiz. The event has been in the making for 2 years, having been postponed twice due to Covid-19. In partnership with Eventiz and the Portuguese Tourismo du Portugal on September 16-17, the hybrid event consolidates the partners’ resources around the transformation of the travel sector to finally incorporate sustainability into the main stream. This initiative is a 2 day event bringing together all corners of the industry, public and private sector players and governments to consolidate the activities that are occurring around the world on sustainability for the travel sector. The project will continue annually.
The Resilience Council is proud to be involved in the newly launched Global Travel Week powered by Connections. Between September 27 – 30 the event will showcase its worldwide portfolio, where the travel industry will come together to network, do business and cooperate through tourism. Experience three quality events under one roof – Global Travel Week, Connections Luxury and Travolution – with the opportunity for delegates to attend shared seminars and enjoy shared experiences. The Resilience Council is delighted to be contributing a content session to the event.