Frank Tetzel has been working in the tourism sector for thirty years, both as a journalist and in marketing. He developed new tourist markets, with a focus on the Baltic States, Finland, Sweden, Norway, and Russia. Currently working about public diplomacy, he advises embassies and governments such as the development of tourism master plans, the question of agrotourism and sustainable development of regions. In addition, he acts as liaison officer to the government and parliament in Germany.