A destination development strategist with 18+ years of experience working with leadership teams, Oliver is an expert in the design of quantitative research to identify innovations in destination and brand strategy. Over his career, Oliver has worked with over 50 tourism management organizations to develop sustainable growth plans and measure impact.
At Twenty31, Oliver advises destinations on how to utilize research insights to development and assess strategy. His recent clients include, Guam Visitors Bureau, Dubai Tourism and Commerce Marketing, Regional Tourism Organization 9 (Ontario) and Travel Alberta.Oliver was formerly a partner with global reputation and sustainability consultancy GlobeScan where he co-led the thought leadership practice working with public affairs teams. He was also the co-facilitator of the world’s first major business crowd-sourcing forum, the Unilever Sustainable Living Lab, to identify solutions to sustainability challenges.
Oliver has served as the Associate Director of the Pacific Asia Travel Association’s prestigious Strategic Intelligence Centre. In addition to co-managing the Centre’s DMO consulting practice, Oliver was a frequent panellist on CNBC Asia’s morning TV business programme commenting on the business case for sustainability in the travel industry. Oliver started his career at the Canadian Tourism Commission, Canada’s national tourism organisation, where he worked in progressively senior positions in corporate planning and the Office of the President.
Oliver holds a Graduate Certificate in International Marketing from University of Toronto and an undergraduate degree in Economics and International Politics from Wilfrid Laurier University. He is a research advisor to the Adventure Travel Trade Association, Chair of the Board of Trustees of the PATA Foundation, on Destination Canada’s Marketing Research Advisory Council and a former board member with international development organization, Oxfam Canada.