The summit is a platform for exchanging best practices and exploring business development and investment opportunities in the travel and tourism and its connected value chains in the region, with a special focus on Jordan and the Middle East.

The program for the summit is dedicated to two main themes, showcasing resilience and innovation across Jordan. The theme of destination resilience to drive sustainable growth emphasizes the critical need to understand and capitalize on global market trends, and adopt environmental, social, and governance imperatives. The event will delve into methods to enhance the resilience and profitability of businesses, destinations and the global travel and tourism industry.