Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "The world of travel lives here," ITB Berlin 2025 once again expects exhibitors and trade visitors from all over the world. Around two-thirds of the exhibitors and nearly half of the participants come from abroad, all with significant decision-making power.

Over the last three decades Arabian Travel Market has become a leading global event enabling growth for the travel and tourism industry. The Resilience Council is proud to be a conference partner of the trade show. Please find an outline of the sessions below. Speakers are updated subject to change.

28th April, 16:10 – 17:00, Global Stage

Circular Economy / Driving Competitiveness Through a Circular Economy

There is an increasing need for sustainable practices that not only benefit the environment but also drive competitiveness and innovation. In this session, we will explore how the circular economy can be a key strategy for businesses to achieve both environmental and economic goals.

The circular economy is a system where resources are used and re-used to their fullest potential, minimizing waste and maximizing value. In the travel industry, this can manifest in various ways such as reducing single-use plastics, implementing energy-efficient practices, and promoting local and sustainable tourism initiatives.

This session will feature case studies and best practices from leading companies in the travel industry who have successfully implemented circular economy principles into their business models. We want to share the economic benefits of transitioning to a circular economy, including cost savings, new revenue streams, and enhanced customer loyalty.  How to overcome challenges when adopting circular economy practices, such as changing consumer behavior, regulatory hurdles, and infrastructure limitations.

29th  April, 14:00 – 14:45, Global Stage

Redefining Tourism Products, including Cruise in Uncertain Times

In the midst of ongoing geopolitical conflicts, climate change, coastal erosion, natural disasters, drought, and famine, the tourism industry in the Middle East is facing unprecedented challenges.

With the increasing frequency of extreme weather events and environmental degradation, it is crucial for the travel industry to adapt and innovate. Participants in this session will discuss how to respond to climate change, mitigate the impact of coastal erosion, and prepare for natural disasters to ensure the safety and well-being of tourists.  The Middle East is able to capitalize on the region's cultural and historical attractions while addressing the concerns of potential visitors regarding instability and conflicts. By redefining tourism products and experiences, destinations and businesses can alter some global perceptions and attract a diverse range of travellers.

• Hon. Ghada Shalaby, former Vice Minister of Ministry of Tourism and Antiquities, Republic of Egypt confirmed

• Roberto Martinolli, Sr. Advisor to the President and CEO, Royal Caribbean Line confirmed

• Alastair Crossley, Head of Travel, AXA Partners confirmed

April 29th 15:55 - 16:20 Global Stage

Implementing Regenerative Travel Programs

The notion of sustainable travel has gained significant traction over the past few years, with travelers becoming increasingly conscious of the environmental and social impacts of their journeys. However, sustainability is no longer enough – the travel industry must move towards regenerative practices that aim to restore and revitalize the destinations that travelers visit. What is the concept of regenerative travel and what are the key principles that distinguish it from traditional sustainable practices and how does it fit amongst current challenges such as climate change, biodiversity loss, and cultural preservation.  Case studies will provide best practices and lessons learned. Business and destinations can create positive impact through regenerative initiatives, while also improving the overall travel experience for visitors. Our speakers will provide actionable steps for incorporating regenerative principles into their own businesses and destinations essential for the long-term health and vitality of the travel industry.

April 29 -16:25 – 17:00 Global Stage

Reimagining ESG in the Middle East: A Woman's Perspective

In recent years, the concept of Environmental, Social, and Governance (ESG) criteria has become increasingly important in the travel industry globally. Companies are under pressure to demonstrate their commitment to sustainability, diversity, and ethical business practices. However, the perspectives and experiences of women in this arena are often overlooked. In the Middle East, where cultural norms and traditions can impact women's participation in the workforce, it is crucial to highlight the unique insights and contributions that women can bring to the table when it comes to ESG initiatives.

The session aims to shed light on the role of women in shaping sustainability practices and social responsibility within the travel and tourism sector in the region. How women in the Middle East are innovating and reimagining ESG strategies to create a more sustainable and responsible travel industry.  How to promote gender equality and empowerment, environmental stewardship, ethical supply chain management, and the importance of diversity and inclusion in the workplace.

• Opening: Zina Bencheikh, Managing Director EMEA, Intrepid confirmed

• Jane McFadzean, Sr. Director Global Sustainability and ESG, Trip.com confirmed

Climate Week NYC is the largest annual climate event of its kind, bringing together over 900 events and activities across the City of New York – in person, hybrid and online. Each year, business leaders, political change makers, local decision takers and civil society representatives of all ages and backgrounds, from all over the world, gather to drive the transition, speed up progress, and champion change that is already happening. 

Climate Week NYC is hosted by Climate Group, an international non-profit whose purpose is to drive climate action, fast. Climate Group hosts the official program during the week that brings together the most senior international figures from business, government, civil society and the climate sector. 

Do you want to participate and get up on stage? Please contact Laurie laurie.myers@jacobsmediagroup.com