GTTP becomes knowledge partner of WTTC to advance global tourism education
Anne Lotter, Executive Director GTTP and Nejc Jus, Director of Research WTTC
The Global Travel and Tourism Partnership (GTTP) is delighted to announce the signing of a Memorandum of Understanding (MoU) with the World Travel & Tourism Council (WTTC), establishing a significant new knowledge partnership. This collaboration will bring together GTTP’s deep expertise in global tourism education and WTTC’s leadership in industry insights to support the growth of a sustainable and inclusive travel and tourism sector.
Through this partnership, GTTP and WTTC aim to provide students and young professionals with unparalleled access to industry knowledge, resources, and emerging trends that will help shape the future of global tourism. This new alliance will further GTTP’s commitment to empowering the next generation with the tools they need to enter and excel in the tourism workforce.
“We are delighted to join forces with WTTC in an endeavour that strengthens our mission to provide young people with essential skills and insights for thriving in the global tourism industry,” said Anne Lotter, Executive Director of GTTP. “Our collaboration with WTTC will expand our reach and create unique opportunities for students to benefit from WTTC’s wealth of knowledge, helping to bridge education and employment for our future tourism leaders.”
Under the MoU, GTTP and WTTC will work closely to:
Develop educational materials to reflect current trends and innovations in tourism
Host events, webinars, and workshops that offer students insight into industry developments and career opportunities
Promote sustainable tourism practices and encourage responsible travel among the next generation of tourism professionals
Julia Simpson, President & CEO of WTTC, added, “This partnership with GTTP aligns perfectly with WTTC’s dedication to fostering talent and innovation within the travel and tourism industry. By sharing our insights and research with GTTP’s network, we can help shape a workforce prepared to meet the demands of a rapidly evolving industry.”
The signing of this MoU marks an exciting step forward in creating a sustainable and inclusive future for tourism education. Together, GTTP and WTTC look forward to inspiring a new generation of tourism leaders who are prepared to make meaningful contributions to the industry’s future.