New Partner Announcement: MMGY Global joins the Executive Leaders
We are happy to announce that MMGY Global has joined the Resilience Council as its newest executive leader.
As part of MMGY Global’s commitment to sustainability and industry growth, their leadership will bring invaluable expertise in destination marketing, crisis management, and long-term resilience planning. Get to know our newest partner by reading their latest report announced by Caroline Moultrie, President, EMEA during ITB Berlin.
The Future of Travel: Key Insights from MMGY Global’s 2025 Global Compass Report
The world of travel is evolving, and with it, the language, expectations, and priorities of modern travellers. MMGY Global’s 2025 Global Compass report sheds light on how traditional travel terminology and industry practices need to adapt to remain relevant. From changing definitions of luxury to the rise of purpose-driven travel, the report offers valuable insights for travel industry professionals looking to better engage with today’s travellers.
Redefining Travel Terminology
One of the most striking findings in the report is that commonly used travel classifications - such as “luxury travel” and “budget travel”- no longer hold the same meaning for today’s travellers. Instead of rigid categories, people now prioritise experiences that align with their values and interests.
For instance, luxury travel is shifting away from being defined solely by price and exclusivity. Today’s luxury traveller values personalisation, cultural immersion, and unique experiences. Likewise, budget travel is less about finding the cheapest option and more about maximising value while ensuring an enriching experience.
The Evolution of Travel Motivations
Travellers today are no longer just looking for vacations; they seek purpose-driven experiences. The 2025 Global Compass report identifies key motivations driving this change:
Sustainability: Travellers are increasingly choosing eco-conscious travel options, including accommodations with green certifications and experiences that support local communities.
Wellness & Mindfulness: More people are prioritizing their well-being through wellness retreats, spa getaways, and digital detox trips.
Authenticity & Cultural Immersion: Instead of traditional sightseeing, travellers prefer meaningful engagement with local cultures through culinary experiences, traditional arts, and direct community involvement.
Technology and Personalisation in Travel
The digital era has transformed the way people plan and experience travel. According to the report, key trends in technology include:
Hyper-Personalisation: Travellers expect AI-driven recommendations, customised itineraries, and tailor-made experiences suited to their preferences.
Blending Work and Travel: With remote work becoming more common, travellers are opting for longer stays, workcations, and co-living spaces.
Social Media Influence: Traditional marketing is being overshadowed by influencer recommendations, user-generated content, and social proof from fellow travellers.
What This Means for the Travel Industry
For travel businesses, adapting to these shifts means more than just updating marketing strategies. It requires a fundamental change in how travel is communicated and delivered. The 2025 Global Compass report underscores several key takeaways for industry professionals:
Revise Marketing Language: Avoid outdated labels and instead focus on describing the actual experiences travellers can expect.
Emphasise Unique & Personalised Offerings: Highlight aspects like local experiences, customizable itineraries, and personalized service.
Commit to Sustainable Practices: Ensure that sustainability is not just a trend, but a core value integrated into business operations.
The 2025 Global Compass report from MMGY Global serves as a wake-up call for the travel industry. As travellers continue to prioritise authenticity, personalisation, and purpose, industry professionals who align with these ideas will be better positioned in the future.
Download your copy of the report here: